Healthcare Audience Strategist

The role

The Healthcare Audience Strategist will design healthcare audiences using an AI approach to modeling. You will partner with Platform Operations, Customer Success, Data Science, and customers to improve audience definitions and outcomes.

What you will do

• Review healthcare audience definitions to improve real world outcomes and ROI.
• Evaluate diagnosis, procedure, treatment, pharmacy and other healthcare signals.
• Understand the clinical and treatment journey behind an audience.
• Identify overly restrictive, duplicative or potentially irrelevant criteria in audience definitions.
• Recommend alternative audience strategies when traditional claims-based definitions are insufficient.
• Partner with Data Science and AI Engineering to develop sophisticated approaches.
• Help customers understand tradeoffs between different audience strategies.
• Create evidence-based recommendations for Customer Success teams.
• Develop reusable audience-design frameworks, playbooks and best practices.
• Train Platform Operations and Customer Success teams on healthcare data and audience-design principles.

Required qualifications

• Significant experience working with medical and pharmacy claims data.
• Experience defining patient cohorts, phenotypes, treatment journeys or healthcare audiences.
• Strong familiarity with healthcare coding systems such as ICD-10-CM, CPT, HCPCS and NDC.
• An understanding of the strengths and limitations of claims data when identifying patient populations.
• The ability to translate clinical and analytical concepts into clear recommendations for non-technical stakeholders.
• Experience working directly with pharmaceutical, agency or healthcare customers.
• Strong judgment and comfort operating in situations where there is not a single objectively correct audience definition.
• Experience partnering with data scientists, analysts and technical teams.

Nice to have

• Experience with pharmaceutical marketing, healthcare advertising, audience activation or healthcare measurement platforms

Benefits

• Competitive compensation
• Comprehensive benefits
• Equity opportunities

Before you apply

• Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship.

About the company

BranchLab helps healthcare organizations and their agencies make smarter commercialization decisions. Its AI-native platform, Pathwai™, supports audience planning, activation, and measurement.