Breakmark
Performance Marketer
Anywhere in Latin America, Remote. Posted 9 days ago
The role
You will build, manage, and optimize paid acquisition campaigns across Meta, TikTok, Google/YouTube, and retail ad networks. You will run creative testing frameworks and manage budget pacing, ROAS, and CAC using spreadsheets and AI tools.
What you will do
- Build, manage, and optimize paid acquisition campaigns across Meta, TikTok, Google/YouTube, and retail ad networks
- Run structured creative testing frameworks across hooks, formats, landing pages, and value propositions
- Design and monitor geo-targeted campaigns to lift retail foot traffic and velocity
- Manage daily budget pacing, ROAS thresholds, blended MER, and first-order CAC in real-time tracking spreadsheets
- Provide weekly data readouts to the Senior Graphic Designer and Content & Community Manager
- Use AI analysis tools and custom scripts to evaluate attribution models and track ad trends
Required qualifications
- 3–5+ years directly deploying and managing paid media budgets for consumer or e-commerce brands on Meta, TikTok, and Google
- Demonstrated ability to manage structured creative testing frameworks and scale winning ad creative
- High comfort with CAC/LTV calculations, blended MER modeling, and third-party attribution platforms (Triple Whale, Northbeam, or GA4)
- Independent problem-solver who monitors campaign efficiency proactively
- Fluent English communication
- Full schedule alignment with US Eastern hours
Nice to have
- Familiarity with marketplace advertising (Amazon Ads) or retail media networks (Target Roundel)
- Experience in beauty, personal care, or CPG, especially replenishable products
- Experience running geo-targeted campaigns to drive retail foot traffic
- Comfort writing scripts or using AI tools to automate reporting and analysis
About the company
The client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. The company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon.