Breakmark

Lifecycle / CRM Marketer (Email, SMS & Retention)

Anywhere in Latin America. Posted 10 days ago

The role

You will own the email and SMS retention program end to end. You will design automated customer journeys, manage SMS programs, and analyze cohort repeat rates to maximize LTV.

What you will do

  • Design, configure, and launch automated customer journeys in Klaviyo
  • Manage the SMS program including broadcast schedules and subscriber acquisition pop-ups
  • Segment customer lists by purchase history, product preferences, engagement recency, and retail vs. DTC behavior
  • Partner with the Senior Graphic Designer and copywriters to produce email assets
  • Analyze cohort repeat rates, churn indicators, and channel revenue attribution
  • Present key retention metrics in weekly cross-functional readouts
  • Use AI tools to generate subject line variants, test multivariate body copy, and streamline QA

Required qualifications

  • 2+ years managing email and SMS retention marketing end-to-end for a fast-moving DTC consumer goods brand
  • Advanced hands-on proficiency with Klaviyo (or equivalent enterprise retention platforms) and Shopify
  • Clear understanding of repeat-purchase mechanics, replenishment cycles, and customer cohort segmentation
  • Experience structuring controlled A/B tests
  • Ability to take complete ownership of the send calendar and flow builds with minimal oversight
  • Strong written English
  • Fully aligned with US Eastern working hours

Nice to have

  • Experience in beauty, personal care, or CPG, especially replenishable or subscription-style products
  • Hands-on experience with dedicated SMS platforms (e.g., Postscript, Attentive) and TCPA compliance
  • Experience building retention programs that account for both DTC and retail customers
  • Familiarity with attribution and analytics tools (e.g., Triple Whale, GA4) for retention reporting
  • Familiarity with AI tools and workflow automation for copy testing and QA

About the company

The client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. The company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon.