Breakmark

Growth Marketing Manager

Anywhere in Latin America, Remote. Posted 10 days ago

The role

You will own customer acquisition, retention, LTV, and blended marketing efficiency across DTC, retail, TikTok Shop, and Amazon. You will build growth roadmaps, allocate budgets, and lead a team of specialists.

What you will do

  • Own customer acquisition, retention, LTV, and blended marketing efficiency across DTC, retail, TikTok Shop, and Amazon
  • Build full-funnel growth roadmaps
  • Allocate monthly and quarterly budgets across Meta, TikTok, Google, and retail media networks
  • Use geo-targeted campaigns, local promotions, and retail media activations to accelerate in-store sell-through
  • Use store velocity data to build the business case for new doors
  • Lead and coordinate Performance Marketing, Lifecycle/CRM, Graphic Design, and Community Management
  • Turn complex attribution data into clear insights
  • Lead weekly executive performance meetings
  • Use AI and automation tools to speed up analysis, competitive research, and testing cadence

Required qualifications

  • 4–6+ years leading growth or reporting to the head of growth for a high-growth consumer or DTC brand
  • Deep technical media buying roots
  • Direct history managing substantial budgets across Meta, TikTok, and Google Ads
  • Proven experience bridging DTC paid acquisition with physical retail doors and marketplaces
  • Advanced proficiency with spreadsheet modeling, cohort analysis, attribution modeling, and unit economics
  • Autonomous, self-directed operator
  • Professional, fluent English communication skills
  • Full availability during US Eastern Standard Time (EST) hours

Nice to have

  • Experience in beauty, personal care, or CPG, especially replenishable products
  • Hands-on experience with retail media networks (e.g., Target Roundel, Amazon Ads)
  • Experience leading or coordinating small specialist teams in a startup environment
  • Familiarity with AI tools and workflow automation for reporting and testing

About the company

The client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. It is founded by seasoned beauty and consumer leaders.