VP of Growth

The role

The VP of Growth will own customer acquisition, conversion, and retention for a fiber internet provider. This leader will build an AI-native growth organization and transition the company from field-heavy to digital-first operations.

What you will do

• Own positioning, messaging, and value proposition across all segments, cities, and countries
• Drive pricing and packaging strategy
• Design go-to-market plans for new offerings and expansions
• Translate customer insight into actionable positioning
• Own the B2B and SMB narrative and roadmap
• Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine
• Define and build AI-native capabilities for segmentation, acquisition, and retention
• Own the full acquisition funnel and manage CAC, conversion, and payback targets
• Set strategic direction for sales and enablement
• Drive retention and churn strategy

Required qualifications

• 10+ years in growth or product marketing
• At least 5 years leading a team
• Deep product marketing expertise in positioning, pricing/packaging, and go-to-market launches
• Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail
• Experience carrying a revenue or CAC number
• Built AI-powered growth systems
• Strong analytical skills
• Fluent Spanish
• Professional English
• Comfortable being hands-on at the leadership level

Nice to have

• LatAm-based
• Bicultural

Benefits

• Structured handover and onboarding with the outgoing growth leader

About the company

breakmark is partnering with a fast-growing fiber internet provider reshaping how connectivity is delivered across Latin America. The company has surpassed 100,000 customers in one LatAm market.