Content & Community Manager (Social Media & Brand Advocacy)

The role

You will manage day-to-day engagement across TikTok and Meta and produce native short-form video. You will build a community and identify micro-creators to seed products.

What you will do

• Manage day-to-day engagement across TikTok and Meta
• Respond to comments and reply to DMs
• Engage with tagged stories and join organic cultural conversations
• Spot emerging beauty, manicure, and skincare trends
• Pitch content ideas
• Produce native, mobile-first short-form video and UGC-style clips
• Identify, contact, and seed products to micro-creators, nail artists, and aesthetic influencers
• Keep a pulse on community feedback, product questions, and order issues
• Share community insights, viral hooks, and standout comments with Growth and Design teams

Required qualifications

• 2–4+ years managing social media channels and interactive communities for an active consumer, lifestyle, or beauty brand
• Deep familiarity with North American beauty culture, internet humor, TikTok trends, and the mechanics of organic engagement
• Comfort capturing and editing native short-form video (TikTok, Instagram Reels, CapCut) using a smartphone or desktop editor
• Exceptional written English skills
• Ability to write witty, warm, and grammatically flawless copy matching brand persona
• Enthusiastic team player who takes initiative

Nice to have

• Experience in beauty, nail care, skincare, or wellness, especially DTC brands
• Hands-on experience running creator seeding or micro-influencer programs
• Experience managing TikTok Shop content or affiliate creators
• Familiarity with social listening or community management tools, and AI tools for content workflows

About the company

The client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. It is backed by founders with deep beauty and consumer experience.