Director of Demand Generation

The role

The Director of Demand Generation will own the demand generation function's pipeline, revenue, budget, and existing team. You will diagnose the channel mix and shift programs toward signal- and intent-based marketing using AI and agentic tooling.

What you will do

• Own the demand generation function's pipeline and revenue number, budget, and existing team
• Diagnose the current channel mix and team within the first 60–90 days
• Shift the function's measurement and programs toward signal- and intent-based marketing
• Launch at least one channel beyond what is already working
• Embed AI and agentic tooling into core workflows
• Partner with Sales leadership on funnel definitions, SLAs, and conversion quality
• Report regularly to the CPO on performance and resourcing needs

Required qualifications

• Modernized or turned around an existing demand generation function
• Personally used AI or agentic tools to rebuild a marketing workflow
• Launched a channel outside the standard paid/SEO/social mix in the last two years
• Carried a pipeline or revenue target and made budget reallocation calls based on evidence
• Led a team of specialists or directors, including through a leadership transition

About the company

Brightwheel is a three-time Cloud 100 company and the largest, fastest growing, and most loved platform in early ed. It is a distributed team with remote employees across every US time zone and select offices in the US and internationally.