CRM Lifecycle Manager

The role

You will shape how Brigit communicates with customers across email, push, SMS, and in-app. You will own the CRM calendar, build and deploy lifecycle communications, and analyze performance to drive engagement and retention.

What you will do

• Own the CRM calendar from end to end.
• Build email, push, SMS, and in-app journeys.
• Manage campaigns end to end by building launches in the ESP tool.
• Write briefs, coordinate creative, and manage approvals.
• Check campaign performance results daily.
• Present campaign performance to business stakeholders.
• Collaborate with Product, Design, Engineering, Data, and Brand teams.
• Ensure campaigns are set up, deployed, and QA-ed accurately.
• Troubleshoot and fix campaign issues.

Required qualifications

• 4-6+ years in email marketing, CRM, or lifecycle marketing.
• Hands-on experience with a marketing automation platform like Iterable.
• Track record of running a full CRM calendar across multiple user segments.
• Strong analytical skills.
• Exceptional organization and project management skills.
• Excellent communication skills.
• Comfort with basic HTML and CSS.

Nice to have

• Basic Figma skills
• Handlebars experience

Benefits

• Medical, dental, and vision insurance
• Annual Employer HSA Contribution
• Discretionary Time Off
• 401k Matching
• Paid Parental Leave
• Monthly reimbursement to use against wifi and/or cell phone bill
• Annual reimbursement for Learning & Development

About the company

Brigit is a holistic financial health company helping everyday Americans build a brighter financial future. They create transparent, fair, and simple financial products.