Broccoli

Head of Growth

San Francisco. Posted 5 months ago

The role

The Head of Growth will own pipeline creation at Broccoli. You will build and scale systems that generate high-quality pipeline for the sales team.

What you will do

  • Pipeline generation across SMB, mid-market, and enterprise
  • Demand gen strategy and execution across inbound and outbound
  • Funnel optimization and conversion improvement
  • Experimentation across channels, messaging, and GTM motions
  • Attribution, CAC, pipeline reporting, and performance metrics
  • AI-driven growth systems and automations
  • Hiring and scaling the demand gen function over time

Required qualifications

  • Strong analytical and growth mindset
  • 8+ yrs of proven track record driving B2B pipeline
  • Highly experiments-driven
  • AI-native and excited about using AI to scale execution
  • High-agency and fast-moving
  • Comfortable operating strategically and hands-on
  • Excited to work in-office five days a week

Nice to have

  • Experience at a high-growth Series B/C startup
  • Vertical SaaS or SMB software experience
  • Experience building both inbound and outbound pipeline systems
  • Founder/operator mentality

About the company

Broccoli builds AI teammates for plumbing, HVAC, and electrical contractors. The company has grown to $15M+ ARR in under two years and is backed by Khosla Ventures and Y Combinator.