Broccoli

Head of Marketing

San Francisco. Posted 3 months ago

The role

The Head of Marketing will build the demand engine and own the marketing pipeline and revenue number. You will lead an established marketing team and build systems to bring in new customers.

What you will do

  • Own channels that bring in new customers including SEO, AEO, and paid ads
  • Work with the SDR team to decide which businesses to call
  • Turn trade shows, city dinners, and shop tours into sources of new customers
  • Track channels, events, and campaigns to report to leadership
  • Build targeted messaging, events, and programs for large, multi-location, and private equity backed operators
  • Work with the enterprise sales team to win and grow accounts
  • Work with the marketing team to automate ads, emails, launches, and product updates
  • Own Broccoli's positioning, messaging, and competitive differentiation
  • Lead and grow an established marketing team and recruit specialists
  • Partner closely with Sales, Product, Customer Success, and Operations

Required qualifications

  • 8 -12 years in marketing, with experience in demand gen or growth at a fast-growing B2B company
  • Experience leading a demand gen or growth team and owning the customers, revenue, and outcome
  • A track record of building a successful demand gen playbook
  • Experience running in-person or field programs across multiple markets
  • Direct involvement in the work, not just reviewing it or handing it off
  • Fluency with AI tools and an interest in working alongside engineers to automate marketing work
  • Strong product and brand taste, and the ability to move fast without sacrificing quality

Nice to have

  • Experience marketing to both SMB and enterprise customers
  • Experience serving the home services industry or the trades
  • Experience marketing SaaS or AI products
  • Experience in Product Marketing

About the company

Broccoli builds AI teammates for plumbing, HVAC, and electrical contractors to replace fragmented software and manual work. The company has grown to $20M+ ARR in under two years and is backed by Khosla Ventures and Y Combinator.