Product Marketing Lead

The role

This person will own foundational product messaging and positioning to drive product innovations and launch strategy. You will work with Product, Sales, Customer Success, and GTM teams to shape market understanding and launch new features.

What you will do

• Create clear product messaging
• Help shape what to build with product teams
• Launch products
• Develop buyer insights
• Enable sales teams through training programs and sales assets
• Drive customer expansion
• Build customer advocacy
• Build systems for launches and releases
• Keep teams aligned

Required qualifications

• 4-8 years of product marketing experience at high-growth B2B SaaS companies
• Success leading cross-functional teams across Marketing, Product, and GTM
• Building and scaling processes in a dynamic startup environment
• Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams
• Revenue-focused mindset
• Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
• Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
• Exceptional communication skills
• Ability to translate complex concepts into simple frameworks and ideas through written and visual presentations
• Creative problem solving through first principles thinking and creative solutions
• Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
• Experimentation mindset to utilize AI tools to optimize and scale Product Marketing workflows

About the company

Broccoli works with plumbing, HVAC, and electrical contractors to replace fragmented tools and manual workflows with AI agents. They have grown from $0 to millions in ARR in under a year and have raised $25M+ from Khosla Ventures and Y Combinator.