Buena

Growth Manager (m/f/d)

Berlin. Posted 19 days ago

The role

You will build an acquisition engine for the brokerage vertical by identifying owners from the existing portfolio. You will create outbound workflows, automations, and funnels to convert interest into qualified leads.

What you will do

  • Build an acquisition engine by analyzing the portfolio and finding owners with sales needs.
  • Build workflows for data enrichment, lead scoring, and automated outreach.
  • Implement and optimize marketing channels including outbound, performance campaigns, and in-app triggers.
  • Define KPIs from lead to mandate and track costs per lead and conversion.
  • Test data triggers, channels, messaging, and lead magnets.

Required qualifications

  • 3+ years of operative experience in Growth or Performance Marketing with responsibility for leads, conversion, or revenue.
  • Hands-on experience with data-driven acquisition including outbound, data enrichment, CRM, and automation.
  • Verhandlungssicheres Deutsch (C2).
  • Live in Berlin or willing to move there.
  • Willingness to travel to locations throughout Germany.

Nice to have

  • Experience building things from scratch as a founder or manager of a small company or in an early startup phase.
  • Marketing experience with performance channels and campaigns.
  • Experience in real estate, PropTech, or marketplaces.

Benefits

  • A vertical you shape from the beginning with 70,000 units as a basis.
  • Access to an Inside-Sales-Team to handle calls and campaign processing.
  • Direct path to responsibility.
  • Top compensation including virtual stock options.
  • 500 € monthly housing allowance near the office.
  • 110 € monthly lunch budget.
  • 50 € monthly fitness allowance.
  • Daily breakfast and specialty coffee in the office.
  • 1,200 € annual training budget.

About the company

Buena (backed by GV) makes real estate as simple and transparent as buying an ETF. They have become Germany's third-largest property management company with fewer than 25 full-time employees at the HQ.