Senior Product Marketing Manager

The role

The Senior Product Marketing Manager will own product positioning and messaging for the product suite. This person will partner with Product, Engineering, and Marketing to develop go-to-market strategies and drive product adoption.

What you will do

• Own product positioning and messaging across the product suite.
• Develop value propositions and messaging frameworks.
• Partner with Product and Engineering to launch new products and features.
• Build repeatable go-to-market plans including messaging, launch tiering, and channel coordination.
• Own sales enablement by creating battle cards, competitive one-pagers, and decks.
• Lead customer and competitive research including win/loss analysis.
• Partner with Marketing to drive product-led content like use cases and customer stories.

Required qualifications

• 2+ years in product marketing or a related role in B2B SaaS
• Experience in positioning, messaging, or go-to-market execution
• Strong storyteller and writer
• Customer-obsessed and data-driven
• Highly collaborative
• Systems-oriented and execution-focused
• Familiar with modern GTM tooling

Benefits

• Competitive base salary + bonus
• Equity / stock options
• Medical, dental, and vision insurance
• 401(k) program
• Flexible PTO

About the company

GovWell is building the AI operating system transforming how governments serve communities. The company replaces legacy software for municipalities and counties to streamline public services.