Senior Growth Marketing Manager

The role

You will own demand generation campaigns and channels to turn marketing efforts into pipeline. You will manage channel performance, execute direct mail and email campaigns, and optimize lead generation surfaces.

What you will do

• Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting
• Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI
• Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting
• Optimize landing pages, forms, copy, and other lead generation surfaces through continuous testing
• Own lifecycle, nurture, and lead generation email strategy, including segmentation, messaging, automation, and the handoff of qualified leads to Sales
• Test new acquisition channels and tactics

Required qualifications

• 1–3+ years in demand generation, growth marketing, performance marketing, or a related role
• Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing

Nice to have

• Ideally in B2B SaaS with direct ownership of pipeline or lead targets

Benefits

• Competitive base salary + bonus
• Equity / stock options
• Medical, dental, and vision insurance
• 401(k) program
• Flexible PTO

About the company

GovWell is building the AI operating system transforming how governments serve communities. The company replaces legacy software for municipalities and counties to streamline public services.