Director, Lifecycle Marketing

The role

You will own the strategy, execution, and performance of the member lifecycle across email, push, in-app, and web. You will lead the lifecycle team and act as the senior owner of the Braze CRM.

What you will do

• Own the strategy, enhancement, and execution of the full lifecycle program.
• Scale personalized, omni-channel communications across email, push, in-app, and web.
• Improve key metrics like activation, adoption, engagement, retention, and LTV.
• Apply AI to automated journeys to increase performance and efficiency.
• Translate business goals into technical delivery requirements.
• Hire, mentor, and develop a high-performing lifecycle team.
• Manage the lifecycle calendar and campaign workflows.
• Build reporting and dashboards to track lifecycle performance.
• Develop a prioritized lifecycle roadmap and experimentation plan.

Required qualifications

• 8+ years in lifecycle/CRM/retention marketing for B2C brands
• 3+ years leading and developing people
• Proven ownership of an end-to-end lifecycle program across multiple channels
• Deep, hands-on expertise in Braze or a comparable enterprise CRM
• Strong analytical skills including cohort analysis, LTV modeling, and A/B testing
• SQL experience or willingness to learn
• Hands-on experience applying AI to lifecycle marketing
• Track record of partnering with Data, Product, and Engineering
• Strong copywriting skills for email, push, in-app, and web
• Proven campaign development skills
• Outstanding project management and organization
• Legally authorized to work in the United States and able to work US-hours

Nice to have

• Experience at a consumer subscription or membership business
• Experience scaling lifecycle for a mobile app
• Experience building toward an AI-native or highly automated lifecycle system
• Familiarity with CDPs, deliverability, and the broader lifecycle/orchestration tech stack

Benefits

• 100% remote work environment
• Annual team retreats
• Open vacation policy, with a 15-day minimum
• Comprehensive health, vision, dental, and life insurance
• 401(k) with a 5% match
• $750/quarter remote work, wellness, and wisdom stipend
• Up to 12 weeks of paid family leave
• Meetup stipend when you cross paths with a co-worker
• Continuing education & development reimbursement

About the company

Going is a cheap flight alert platform. They aim to improve members' experience from sign up through years of membership.