Research & Insights Marketing Associate

The role

You will own research from the first question to the published story: run studies, write them up, and pitch them to publications. You will report to the Director of Growth Marketing and help shape the research roadmap.

What you will do

• Write a one-page study brief before work starts: question, hypothesis, data, method, publish date.
• Define the data set each study needs and request it from the research team.
• Clean, analyze, and check data; write up what it shows and what it does not, with sources and dates.
• Turn each study into content for marketing, blog, social, and email, with the organic team.
• Keep a regular publishing schedule for research across channels.
• Write research-led pages for the Goodie website using study findings as proof points.
• Write two or three pitch angles per study and build a target list of journalists and editors.
• Send pitches with the PR team support, follow up, and track every placement in one log.
• Set success metrics, thresholds, and stop dates for each study; report performance from web analytics.
• Contribute to regular blog publishing, thought leadership, and event content.

Required qualifications

• 2+ years experience in marketing, consulting, research, journalism, or analytics.
• Strong writing: explain findings plainly and say clearly what the data cannot support.
• Comfort with data: spreadsheets and checking numbers before they go out.
• Hands-on experience with AI tools (ChatGPT, Claude) for research, analysis, and drafting, with judgment to check their output.
• Curiosity about AI search and how answer engines choose their sources.

Nice to have

• Experience pitching or working with media, or a clear willingness to learn it.
• Original research that earned media coverage.
• Direct AEO/GEO experience.
• Startup background.

Benefits

• Base pay plus equity
• Premium medical, dental and vision coverage
• Hybrid at HQ and remote globally
• Home office stipend
• Unlimited PTO plan
• Paid parental leave plan
• 401(k) plan with employer matching
• Mentorship and career growth support
• Access to top-tier resources and industry experts
• Quarterly team trips (onsite and offsite)
• Gym, wellness, and mental health plan access
• Free lunch, snacks, cold brew, and happy hours

Before you apply

• Be cautious of fraud: Goodie says its team contacts candidates only from emails ending in @nogood.io or @higoodie.com.
• Initial screening calls are scheduled through the Ashby ATS.

About the company

Goodie helps brands understand and influence how AI systems like ChatGPT, Perplexity and Gemini represent them. The company offers real-time visibility into AI brand mentions, competitor tracking, and an optimization engine.