Gainsight

Principal Product Marketing Manager, Atlas

USA - CA - Remote. Posted a month ago

The role

You will be the founding product marketer for Atlas, an AI-native services offering. You will own positioning, messaging, and the go-to-market motion from scratch. You will also partner with Product, Engineering, and Demand Generation to build the product and demand engine.

What you will do

  • Own positioning, messaging, and the category narrative for Atlas end to end
  • Serve as the expert on the Atlas buyer through research and interviews
  • Build the go-to-market motion including launch strategy, pricing, and packaging
  • Partner with Product and Engineering to translate buyer signals into roadmap influence
  • Partner with Demand Generation and Content to build the demand engine
  • Pioneer AI-native ways of working inside the PMM function

Required qualifications

  • 10+ years of product marketing experience in B2B tech
  • Exceptional positioning, writing, and storytelling
  • Demonstrated 0→1 product marketing experience
  • Deep, hands-on fluency with AI products and the AI-forward buyer
  • Demonstrated comfort operating with wide latitude
  • Experience influencing product direction and executive decision-making
  • High comfort toggling between big-picture strategy and detailed execution
  • Genuine energy for undefined territory

Nice to have

  • A knack for design and the ability to work fluently in Figma and Canva
  • Startup experience, particularly at seed through Series B stage
  • Experience in a product line or business unit operating semi-independently inside a larger company
  • Experience vibe coding prototypes, landing pages, and product imagery

Benefits

  • Fully covered medical premiums (employee-only)
  • Flexible PTO
  • 401(k) plan
  • Dental and vision coverage
  • Remote work options
  • $10,000 lifetime fertility stipend
  • Access to coworking spaces around the globe
  • Recharge Holidays - one long weekend each quarter

About the company

Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy.