Senior Lifecycle Marketing Manager

The role

You will own the user journey from first touch to power user. You will design and optimize email campaigns, in-product messaging, and cross-channel experiences to activate users and drive engagement.

What you will do

• Design and execute lifecycle marketing campaigns across email, in-app, and push notifications
• Build sophisticated automation flows in customer.io
• Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
• Run rigorous A/B tests on messaging, timing, and campaign structure
• Analyze performance and user behavior data to inform strategy
• Increase user activation rates and reduce time-to-value through optimized onboarding flows
• Adapt campaigns for international markets
• Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns and coordinate feature launches

Required qualifications

• 5–8 years of marketing experience
• 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
• Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
• B2C and B2B fluency
• Experience managing campaigns for international, multi-market user bases
• Data-driven mindset with comfort using analytics tools and building dashboards
• Experimental rigor in designing A/B tests and understanding statistical significance
• Excellent writing skills

Nice to have

• Experience with internationalization and localization programs
• Familiarity with PLG strategies and metrics
• SQL and data analysis skills

Benefits

• benefits
• equity

About the company

gamma has a strong in-office culture and works in person 4–5 days per week in San Francisco.