Garage
Field Marketing
New York City. Posted 5 months ago
The role
The Field Marketing Lead, Conferences & Events will build an events engine to generate qualified pipeline. This individual contributor will own the full event motion including planning, logistics, and follow-up strategies.
What you will do
- Own the pipeline-focused event calendar across conferences, trade shows, field events, and dinners.
- Manage end to end event execution including timelines, budgets, vendors, and logistics.
- Build repeatable playbooks for event planning, sales coordination, and lead capture.
- Create attendee experiences for buyers in essential industries.
- Partner with Sales to define event goals, target accounts, and attendee strategy.
- Evaluate which events to sponsor, attend, host, or skip.
- Work with Marketing and Sales to turn event moments into campaigns and pipeline.
- Track event performance and report on outcomes.
Required qualifications
- 2+ years of experience planning and executing events such as conferences, trade shows, field events, customer dinners, or executive experiences.
- Strong project management skills including managing timelines, vendors, budgets, stakeholders, and logistics.
- Clear written and verbal communication.
- Ability to build lightweight processes and execute in an environment where the event program is still being built.
- Ability to travel for events as needed, approximately 2-5 days a month
Nice to have
- Experience building an event marketing program or repeatable event playbooks from an early stage.
- Experience marketing to public sector, government, emergency services, industrial, fleet, logistics, marketplace, or other operational buyers.
- Experience with event measurement, attribution, CRM hygiene, or marketing automation workflows.
- Experience managing sponsorships, booths, speaking opportunities, or executive dinners.
Benefits
- Competitive salary and stock options
- 100% medical, dental and vision insurance coverage
- Unlimited PTO (in addition to company observed holidays)
- Daily lunch & dinner (for employees based in NYC)
- $100/month wellness stipend
- 401(k) w/ employer match
- Pre-tax commuter benefits
- Annual team offsite
- Relocation assistance
About the company
Garage is building the infrastructure for the procurement and disposition of assets across America's essential industries. The company operates in cities and towns across all 50 states.