Gc Ai

Director of Demand Generation

San Mateo, California. Posted a month ago

The role

You will own the pipeline number by building and running programs that create qualified opportunities. You will lead the demand generation team and build the systems to scale across self-serve, mid-market, enterprise, and expansion motions.

What you will do

  • Own marketing-sourced and marketing-influenced pipeline targets
  • Build the demand plan with Sales including pipeline coverage targets
  • Report weekly on pipeline, conversion, and spend efficiency
  • Hire, mentor, and develop demand generation marketers
  • Set the operating rhythm, quality bar, and playbooks
  • Build segmentation and tiered account-based programs
  • Design and run integrated campaigns end-to-end
  • Define demand generation KPIs
  • Partner with Marketing Operations, RevOps, and GTM Engineering
  • Collaborate with field marketing, digital acquisition, and partners

Required qualifications

  • 8+ years in B2B demand generation, growth, or performance marketing
  • 2+ years leading a team or function at a high-growth software company
  • Record of owning and hitting a pipeline number
  • Experience managing a seven figure annual paid budget
  • Experience running demand across product-led and sales-led motions
  • Strong analytical and measurement chops
  • Hands-on fluency with HubSpot and modern GTM tools
  • AI-native operator
  • Excellent writing and an eye for creativity that converts
  • High-growth startup experience
  • Clear ownership, accountability, and follow-through

Nice to have

  • Experience marketing to skeptical, sophisticated buyers like lawyers, legal ops, finance, or security leaders
  • Experience in legal tech or selling to in-house legal teams
  • Experience scaling an education-, community-, or webinar-led funnel
  • Experience supporting an SDR/BDR function in partnership with Sales

Benefits

  • Medical, Dental & Vision coverage
  • Life & Disability Insurance
  • Retirement Plan
  • Parental Leave
  • Up to $3,000/year for job-related learning & development
  • DoorDash credits for breakfast, lunch & dinner
  • 15 PTO days + 5 sick days
  • 15 company holidays + 3 additional Me Days
  • $500 for home office setup
  • $50/month cell phone reimbursement
  • Relocation Support

About the company

GC AI is a legal intelligence platform built for in-house legal teams and companies. The platform is used by more than 2,100 companies including 300+ public companies and 75+ unicorns.