Gc Ai

Customer Marketing Manager

San Mateo, California, Remote. Posted 9 days ago

The role

You will build and run a customer advocacy program and a new customer referral program. You will scale case studies, podcast interviews, and customer stories into various marketing assets.

What you will do

  • Build and run GC AI's customer advocacy program
  • Develop a customer advisory board
  • Design, launch, and scale the first customer referral program
  • Scale case studies and podcast customer interviews
  • Turn customer stories into clips, quotes, social posts, and sales snippets
  • Identify, recruit, and prep customers for analyst briefings, PR, podcasts, and launches
  • Run the reference program and manage presence on G2 and Gartner Peer Insights
  • Partner with Sales, CS, and Product Marketing to provide customer proof for deals
  • Build a searchable customer proof library

Required qualifications

  • 3–5 years in customer marketing, advocacy, or reference management at a high-growth B2B company
  • Track record of running advocacy or reference programs that scaled with the business
  • Experience building a referral, advocacy, or loyalty program from zero
  • Strong program management across Sales, CS, and customers' legal and comms approvers
  • Comfort with funnels and attribution
  • Ability to build own dashboards
  • Hands-on experience with HubSpot plus advocacy, referral, or review tools
  • AI-native: use AI every day and show workflows sped up by AI

Nice to have

  • Experience in Legal AI, or marketing to lawyers, in-house counsel, or legal ops
  • B2B AI or SaaS experience, especially at a product-led company
  • Experience running customer advisory boards, customer awards, community programs, or customer-facing events
  • Experience with incentive design and compliance for referral or loyalty programs in regulated or professional-services audiences

Benefits

  • Medical, Dental & Vision coverage for you and your family
  • Life & Disability Insurance
  • Retirement Plan
  • Parental Leave
  • Up to $3,000/year for job-related learning & development
  • DoorDash credits for breakfast, lunch & dinner
  • 15 PTO days + 5 sick days
  • 15 company holidays + 3 additional Me Days
  • $500 for new hires to build out home office workspace
  • $50/month cell phone reimbursement
  • Relocation Support

About the company

GC AI is a legal intelligence platform built for in-house legal teams and companies. It is a distributed company with team members across North America and Europe.