Gc Ai

Director of Product Marketing

San Mateo, California, Remote. Posted a month ago

The role

The Director of Product Marketing will lead the function and own narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy. You will build systems to scale product marketing and partner with Product, Sales, Customer Success, Revenue Operations, and Marketing.

What you will do

  • Set product marketing strategy, priorities, operating rhythm, and quality standards
  • Define team structure and hire, mentor, and develop product marketers
  • Create ownership across positioning, launches, enablement, pricing, and market intelligence
  • Align cross-functional teams around shared priorities and measures
  • Use customer, usage, market, and competitive signals to influence roadmap decisions
  • Define differentiated positioning across product lines, customer segments, and channels
  • Coordinate cross-functional launch teams and own timelines
  • Lead pricing, packaging, and monetization strategy
  • Deliver talk tracks, decks, competitive briefs, and training to Sales and Customer Success
  • Run structured customer research and win-loss programs

Required qualifications

  • 8+ years of B2B software product marketing experience
  • Experience leading product marketers or managing a product marketing function
  • Record of launching hit products
  • Strong background in pricing, packaging, and monetization strategy
  • Record of developing clear, differentiated messaging in complex markets
  • Experience in marketing technical or AI-driven products
  • Strong partnerships with Product, Sales, and Customer Success
  • Excellent writing, editing, and executive communication skills
  • Ability to create structure and clarity in fast-moving environments
  • Strategic judgment paired with hands-on execution
  • High-growth startup experience
  • Clear ownership, accountability, and follow-through

Nice to have

  • ideally selling to lawyers

Benefits

  • Medical, Dental & Vision coverage
  • Life & Disability Insurance
  • Retirement Plan
  • Parental Leave
  • Up to $3,000/year for job-related learning & development
  • DoorDash credits for breakfast, lunch & dinner
  • 15 PTO days + 5 sick days
  • 15 company holidays + 3 additional Me Days
  • $500 for home office setup
  • $50/month cell phone reimbursement
  • Relocation Support

About the company

GC AI is the legal intelligence platform built for in-house legal teams and companies. The platform is used by more than 2,100 companies, including 300+ public companies and 75+ unicorns.