Gearset

Marketing Analyst

Cambridge, Remote. Posted a month ago

The role

You will define, measure, and optimise how market demand is captured and created. You will partner with GTM and Data teams to build marketing analytics capabilities and turn raw data into strategic direction.

What you will do

  • Partner with Data Engineering to consolidate marketing data in the warehouse
  • Collaborate with the Marketing team to produce business metrics
  • Diagnose fluctuations and analyse the impact of new campaigns and initiatives
  • Deliver deep-dive analyses to identify opportunities for improvement
  • Contextualise performance shifts against external factors
  • Add to the existing semantic layer and build accessible dashboards
  • Champion the use of tools across Marketing to promote good data habits

Required qualifications

  • Proven track record of building marketing analytics capabilities from scratch
  • Ability to self-direct in ambiguous, fast-growing environments
  • Strong commercial acumen to translate complex data into actionable narratives
  • Experience and/or capability to present and effectively influence senior stakeholders
  • Strong SQL skills
  • Hands-on experience with dbt
  • Hands-on experience with cloud data warehouses (Snowflake, BigQuery, or Redshift)
  • Hands-on experience with modern BI tools (Omni, Looker)
  • Experience with attribution modelling and/or testing methodology (e.g. incrementality testing, holdout groups, MTA)
  • Track record of analysis that has directly changed marketing decisions
  • Deep experience analysing complex, long B2B buyer journeys across CRM, web/intent, and ad tech data

Nice to have

  • Experience working for a SaaS company
  • Experience using HubSpot or similar marketing automation/CRM platforms

Benefits

  • Generous personal development budget of up to £1500 per year
  • Top end hardware provided
  • Opportunity to join our Long Term Incentive Plan
  • Free lunch in the office
  • 25 days holiday plus bank holidays
  • Option to buy an extra 5 holiday days each year
  • Company Pension Plan (matching up to 5%)
  • Bupa health care and dental insurance
  • Enhanced family leave from day 1, including 26 weeks full maternity/adoption pay, OTE-inclusive
  • Bupa Menopause Plan offering specialist consultations and support
  • Life Insurance & critical illness cover
  • Discounted gym membership, as well as a range of health and wellness benefits

About the company

Gearset is looking for a Marketing Analyst to define, measure, and optimise how we capture and create market demand.