Sr Product Marketing Manager – Norton Americas

The role

You will own the go-to-market engine for Norton in the Americas. You will translate product capabilities into positioning and lead major launches, campaigns, and market moments.

What you will do

• Own end-to-end GTM strategy and execution for major Norton product launches in the Americas
• Lead feature naming and positioning for new Norton capabilities
• Develop and maintain launch playbooks
• Partner with acquisition marketing team to align campaigns with product positioning
• Synthesize research, behavioral data, support trends, and competitive intelligence into actionable insight
• Maintain a pulse on competitor positioning and market dynamics
• Serve as the primary product marketing point of contact for US partner and channel sales teams
• Translate product capabilities into sales-ready materials, narratives, and tools
• Partner with international product marketing leads to ensure regional consistency
• Collaborate with product management to influence roadmap decisions

Benefits

• 401(k) match
• health insurance options
• disability coverage
• life insurance
• unlimited paid time off

Before you apply

• TA Call
• Hiring Manager (Virtual)
• Key Stake Holder (Virtual)
• Senior Leadership (Virtual)
• Final Interview - Hiring Manager (Virtual or face-to-face)

About the company

gen-digital is the employer for the Norton Americas role.