Senior Brand & GTM Campaign Lead

The role

This person will own the development and production of creative for LifeLock, bridging brand strategy and GTM integration. They will translate brand positioning into messaging architecture and lead creative production across video, digital, social, and paid media.

What you will do

• Translate brand positioning and audience insights into messaging architecture and campaign platforms
• Own messaging development for key initiatives including value propositions and product narratives
• Design campaign architecture including strategic platforms and audience segmentation
• Author comprehensive campaign briefs grounded in audience insight and business goals
• Partner with in-house agency and creative teams to produce video, digital, social, and paid media assets
• Own the creative production process end-to-end from briefing to final asset delivery
• Build scalable creative toolkits and playbooks using an AI-first approach
• Partner with GTM and Product Marketing teams to align creative execution with launch positioning
• Facilitate cross-functional alignment meetings to drive clarity and consistency
• Partner with Analytics to define KPIs and translate performance insights into refinements

Required qualifications

• 10+ years of experience in creative development, brand campaign strategy, or integrated marketing
• Proven experience leading creative development and production for large-scale brand campaigns or major product launches
• Strong creative judgment with a track record of partnering with agencies to produce creative
• Strong expertise in brand positioning, messaging architecture, and integrated campaign systems
• Experience balancing long-term brand building with short-term GTM and business goals
• Strong understanding of full-funnel marketing and GTM integration
• Experience working within complex, global, matrixed organizations
• Strong communication and storytelling skills with the ability to influence senior stakeholders
• Analytical fluency and ability to connect creative and brand strategy to measurable outcomes

Nice to have

• Experience within subscription software, cybersecurity, identity protection, or financial services
• Demonstrated curiosity and applied use of AI in creative and campaign workflows

Benefits

• 401(k) match
• health insurance options
• disability coverage
• life insurance
• unlimited paid time off

Before you apply

• TA Call
• Hiring Manager (Virtual)
• Department Head (Virtual)
• Senior Leadership (Virtual)
• Final Interview - Hiring Manager (Virtual or face-to-face)

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, LifeLock, Avast, and MoneyLion. They deliver cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users.