Gen Digital

Director of Product, Web Experiences

USA - New York, NY, Remote. Posted a month ago

The role

This person will own the product strategy and roadmap for the web experience layer across MoneyLion.com, GoBankingRates, CardCritics, and the Gen syndication network. They will drive conversion rate optimization, lead web experimentation, and partner with engineering on rendering strategy and front-end architecture.

What you will do

  • Own the product strategy and roadmap for Gen’s web experience layer
  • Drive conversion rate optimization across acquisition funnels
  • Partner with Engineering on rendering strategy, front-end architecture, and the component system
  • Lead the web experimentation roadmap
  • Own web SEO product strategy in partnership with the SEO team
  • Define the rendering, personalization, and experimentation surfaces for AI-driven content
  • Reduce technical debt in the front-end ecosystem
  • Define and track KPIs across conversion, organic traffic, engagement, and revenue per session
  • Partner with the Content Platform PM

Required qualifications

  • Bachelor’s degree in Computer Science, Engineering, or a related field
  • 7+ years of product management experience for L10, or 10+ years for L11
  • Significant time on consumer web, SEO, affiliate/marketplace, or high-scale front-end platforms
  • Strong technical fluency in modern front-end architectures (React, Next.js, or similar), rendering strategies (SSR/SSG/ISR), and web performance
  • Deep experience with SEO — technical SEO, Core Web Vitals, schema, site architecture, and organic growth levers
  • Proven track record running large-scale web experimentation programs (A/B testing, multivariate, personalization)
  • Familiarity with analytics and measurement tools
  • Ability to partner deeply with front-end engineering on architectural decisions
  • Understanding of how content platforms, design systems, and rendering layers compose at scale
  • Strong collaboration with SEO, PMM, lifecycle, and growth marketing teams

Nice to have

  • advanced degree
  • Experience in affiliate, marketplace, or comparison-site business models

Benefits

  • flexible working options
  • time off
  • competitive pay
  • benefits
  • well-being programs

Before you apply

  • Recruiter / TA Call
  • Hiring Manager Interview
  • Cross-Functional Panel (Product, Engineering, Analytics, Design)
  • Executive / Leadership Interview

About the company

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. They deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users.