Gen Digital

Lifecycle Journey Manager, Cross-Sell & Expansion

USA - New York, NY, Remote. Posted 8 days ago

The role

You will own the Cross-Sell and Expansion stage of the user journey to grow product breadth and monetization depth. You will design multi-product journeys and work with an AI decisioning stack to expand customer value.

What you will do

  • Own end-to-end strategy and primary KPI for the Cross-Sell / Expansion pillar
  • Design multi-product, multi-channel journeys
  • Define next-best-product and propensity logic with Data Science
  • Build and launch journeys in the lifecycle platform
  • Run structured experiments for offers, timing, sequencing, and channels
  • Partner with PMM on cross-sell value propositions and LOB teams on offer economics
  • Report on expansion KPIs and recommend next steps based on data
  • Direct and supervise AI agents that execute programs

Required qualifications

  • 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business
  • Track record owning both strategy and execution
  • Experience shipping journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar
  • Strong data literacy including propensity, funnel, cohort, and incrementality analysis
  • Experience designing always-on, triggered programs
  • Comfort directing AI / ML decisioning or personalization
  • Cross-functional influence with Product, Data, Legal / Compliance, and Creative
  • Excellent written communication
  • High bar for QA and detail

Nice to have

  • Experience in fintech, subscription, or marketplace businesses
  • Familiarity with Hightouch, AID, or other decisioning / composable martech platforms

Benefits

  • Competitive salary
  • Performance-based bonus scheme (up to 10%)
  • Flexible working hours with hybrid / home-office options
  • Learning & development budget
  • Comprehensive health and wellbeing benefits
  • Modern equipment (Mac/Windows) for work and personal use
  • Employee Stock Purchase Plan
  • 401(k) match
  • Health insurance options
  • Disability coverage
  • Life insurance
  • Unlimited paid time off

About the company

Gen is an S&P 500 company that safeguards people across Cybersecurity, Identity, and Financial Wellness. MoneyLion is their financial-wellness platform.