Senior GTM & Integrated Marketing Lead

The role

This role owns the development and production of creative that brings LifeLock brand strategy and messaging to life. You will combine creative development and production leadership with brand campaign strategy and GTM integration.

What you will do

• Translate brand positioning and audience insights into messaging architecture and campaign platforms
• Own messaging development for key initiatives
• Design campaign architecture and audience segmentation
• Author comprehensive campaign briefs
• Partner with in-house agency and creative teams to produce video, digital, social, and paid media assets
• Own the creative production process end-to-end
• Build scalable creative toolkits and playbooks
• Partner with GTM and Product Marketing teams to align creative with launch positioning
• Facilitate cross-functional alignment meetings
• Partner with Analytics to define creative and campaign KPIs

Required qualifications

• 10+ years of experience in creative development, brand campaign strategy, or integrated marketing
• Proven experience leading creative development and production for large-scale brand campaigns or major product launches
• Strong creative judgment with a track record of partnering with agencies
• Strong expertise in brand positioning, messaging architecture, and integrated campaign systems
• Experience balancing long-term brand building with short-term GTM and business goals
• Strong understanding of full-funnel marketing and GTM integration
• Experience working within complex, global, matrixed organizations
• Strong communication and storytelling skills
• Analytical fluency and ability to connect creative and brand strategy to measurable outcomes

Nice to have

• Experience within subscription software, cybersecurity, identity protection, or financial services
• Demonstrated curiosity and applied use of AI in creative and campaign workflows

Benefits

• 401(k) match
• health insurance options
• disability coverage
• life insurance
• unlimited paid time off

Before you apply

• TA Call
• Hiring Manager (Virtual)
• Department Head (Virtual)
• Senior Leadership (Virtual)
• Final Interview - Hiring Manager (Virtual or face-to-face)

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, LifeLock, Avast, and MoneyLion. They deliver cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users.