Sr Princ Product Manager - Digital Footprint Control

The role

You will lead the Digital Footprint Control capability to help consumers reduce personal data exposure and limit behavioral tracking. You will own the strategy for capabilities including personal data removal, tracking protection, and account and identity exposure management.

What you will do

• Define and own quality dimensions such as removal success rates and tracking-block coverage.
• Build consumer-facing efficacy signals.
• Lead the expansion of Digital Footprint Control capabilities into new geographies.
• Navigate regional data broker landscapes and local opt-out requirements.
• Identify and develop partnerships with data brokers, data-removal networks, and browser-platform owners.
• Define the mobile value proposition for each capability area.
• Identify where AI can improve privacy protection through automated workflows and proactive detection.
• Build business cases for new capabilities.
• Align Product, Engineering, Legal, Policy, Brand, and Go-to-Market teams around the strategy and roadmap.

Required qualifications

• 10+ years of Product Management experience, including senior or principal-level ownership of a consumer-facing product.
• Strong understanding of data-broker operations, including data acquisition, opt-out mechanics, removal workflows, and re-listing behavior.
• Proven consumer-product judgment.
• A track record of growing adoption and monetization for privacy, security, utility, or subscription products.
• Familiarity with GDPR, CCPA, US state-level privacy laws, and the product implications of global privacy regulation.
• Experience building or enhancing products with AI-driven automation, proactive intelligence, or personalized recommendations.
• Experience working across Product, Engineering, Legal, Policy, Brand, and Go-to-Market teams in a multi-brand or platform environment.
• Strong strategic thinking, communication, prioritization, and stakeholder-management skills.

Nice to have

• Browser-extension architecture or browser privacy products.
• Mobile privacy and tracking constraints across iOS and Android.
• Masked identity, email-alias, data-removal, or reputation-management products.
• Data broker, identity, privacy, cybersecurity, or consumer subscription businesses.
• Experience operating in a highly regulated or rapidly changing product environment.

About the company

Gen Digital is a global leader in Cyber Safety, protecting more than 500 million users across 150 countries through brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.