Gen Digital

LifeLock Lead Product Manager, Core Experiences & AI Assistant

USA - Mountain View, CA, Remote. Posted a month ago

The role

This senior individual contributor will own the core LifeLock mobile product experiences and lead the build-out of an AI Assistant. You will set the direction for core experiences and define an agentic approach for the AI Assistant while working across engineering, design, legal, finance, DTC, and marketing.

What you will do

  • Own the Core Experiences roadmap and sequencing against business goals
  • Make prioritization calls regarding features, tech debt, and scope cuts
  • Manage in-app purchase flows, SKU creation, and monetization via IAP
  • Drive growth levers including web-to-app conversion and onboarding hooks
  • Define the vision and roadmap for an agentic assistant
  • Build and own the eval framework for AI responses and quality metrics
  • Partner with ML/AI engineering to set model behavior standards
  • Instrument the assistant for post-launch learning and iterative improvement
  • Represent LifeLock mobile in Gen Digital platform initiatives
  • Coordinate with Legal, Compliance, Finance, Retention Marketing, and CS

Required qualifications

  • 10+ years in product management
  • 4+ years owning a mobile product at scale
  • Proven track record shipping consumer mobile features end-to-end
  • Direct experience building or scaling an AI/LLM-powered product, including defining eval frameworks, quality metrics, and human feedback pipelines
  • Strong analytical instincts to define KPIs and use data to make calls
  • Experience with IAP, App Store management, and mobile growth mechanics (ATT, web-to-app, deep linking)
  • Able to operate at multiple altitudes from strategy to grooming tickets
  • Experience with A/B testing and conversion optimization on mobile purchase flows

Nice to have

  • Comfort working in a complex, regulated environment (fintech, identity, or security a plus)
  • Familiarity with Gen Digital’s platform (Norton, LifeLock) or adjacent identity/security products
  • Prior work on 0→1 features in a large-scale consumer app

Benefits

  • 401(k) match
  • health insurance options
  • disability coverage
  • life insurance
  • unlimited paid time off

Before you apply

  • TA Call
  • Hiring Manager Interview (Virtual)
  • Cross-functional Panel / Product Case Exercise
  • Final Interview (Virtual or face-to-face)

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, Avast, LifeLock, MoneyLion and more. They deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users.