Senior Paid Search Specialist

The role

You will manage and optimize paid search campaigns across major lines of business within the SEM channel. You will focus on hands-on execution including keyword management, bidding, ad copy, and landing page optimization to drive revenue and efficiency.

What you will do

• Execute and optimize paid search campaigns end-to-end
• Perform hands-on SEM execution including keyword management, bidding, ad copy, and landing page optimization
• Monitor campaign performance daily to identify trends and improve results
• Manage monthly Paid Media budgets to align with revenue and GPM targets
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, and targeting
• Navigate the promotion of offers with compliance and targeting requirements
• Communicate reporting, results, strategic initiatives, and growth opportunities to the team
• Use data to guide decisions to scale revenue and GPM
• Work with cross-functional teams including product, design, content, and analytics

Required qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field
• 5+ years of hands-on SEM experience
• Proven success managing $5M+ annual budgets

Benefits

• Flexible working options
• Time off
• Competitive pay
• Benefits
• Well-being programs

Before you apply

• TA Call
• Hiring Manager Interview
• Take Home Assessment
• Hiring Team Interview
• Hiring Team Interview

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, Avast, LifeLock, and MoneyLion. They deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users.