Director, Freemium Growth Marketing & Acquisition

The role

The Director, Freemium Growth Marketing & Acquisition owns the acquisition engine for Gen's Freemium portfolio. You will lead go-to-market for product features, manage acquisition planning, and drive performance across paid, earned, and owned channels.

What you will do

• Own annual and quarterly acquisition planning
• Lead go-to-market planning and execution for product features and seasonal campaigns
• Define acquisition priorities across the portfolio
• Own full-funnel acquisition strategy across paid, earned and owned channels
• Lead audience, messaging and creative strategy
• Drive testing across channels, offers, entry points and geographies
• Develop acquisition strategies for key geographies
• Ensure product messaging, visuals and web pages remain optimized
• Track cross-channel funnel performance
• Lead and develop a team of 2-3 acquisition and go-to-market professionals

Required qualifications

• Bachelor's degree or equivalent relevant experience
• 15+ years leading customer acquisition, growth marketing or integrated go-to-market
• Proven experience leading end-to-end go-to-market for product features, updates and seasonal campaigns
• Deep understanding of free-to-paid, trial-to-paid and direct purchase models
• Experience managing significant acquisition budgets
• Proven ability to drive acquisition growth through audience strategy, funnel optimization and investment prioritization
• Experience developing geo-specific acquisition strategies across global markets
• Strong experience in campaign development, creative strategy, production and creative evaluation
• Strong analytical skills
• Experience with marketing mix modeling and attribution tools
• Track record of designing, running and scaling acquisition experiments

Nice to have

• Experience in a subscription, online or mobile business

Benefits

• 401(k) retirement plan with company match
• Health Savings Account (HSA) funding
• Wellness / fitness reimbursement up to $375 per year
• Sustainable home improvement allowance up to $500 per year
• Tuition / education reimbursement up to $5,250 per calendar year

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, Avast, LifeLock, MoneyLion and more. They deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users.