Principal Product Designer

The role

You will design the Avast freemium experience across mobile, desktop, and web. This hands-on role involves end-to-end product design from discovery and research to polished, shipped experiences with a focus on acquisition, conversion, and retention.

What you will do

• Translate complex problems and abstract ideas into elegant, usable solutions
• Bring clarity and usability to AI-powered products
• Translate complex problems and abstract ideas into simple, usable and delightful solutions
• Explore new possibilities through discovery, rapid prototyping and user testing around AI
• Partner across disciplines to align design outcomes with user needs, business goals and AI capabilities
• Ensure every touchpoint is cohesive, accessible and human-centred

Required qualifications

• Degree in Design, HCI or a related field, or equivalent professional experience
• Track record of designing and shipping mobile-first B2C products at scale
• Clear, compelling portfolio that demonstrates design process and product impact
• Mastery of end-to-end product design: UX research, interaction, visual design and systems thinking
• Deep user empathy and a belief in data-informed design decisions

Nice to have

• Experience with distributed teams
• Experience designing for or alongside AI-driven features such as personalisation, recommendations or automation
• Experience in cybersecurity or financial services

Benefits

• Company-paid private medical insurance
• Dental and vision benefits
• Access to mental health and wellbeing support through Employee Assistance Programme (EAP)
• Group Personal Pension Plan with auto-enrolment for eligible employees
• Opportunity to purchase Gen stock through Employee Stock Purchase Plan (ESPP)
• Unlimited Paid Time Off once statutory annual leave has been used
• Company holidays and a range of leave options
• Tuition Reimbursement up to £5,150 per calendar year
• Wellness Reimbursement up to $450 per year
• Sustainability Allowance of $500 annual
• Adoption assistance
• Family support services

Before you apply

• CV must include a link to your portfolio and a password

About the company

Gen is a global force with a family of brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. They protect over 500 million people and provide an inclusive workplace.