Gen Digital

Sr Manager, Retention & Lifecycle Marketing

USA - New York, NY, Remote. Posted 5 days ago

The role

This senior individual-contributor will own the activation stage of the MoneyLion user journey and Instacash end to end. You will define how new users move from sign-up to their first monetized action, retention, and cross-sell hand-off.

What you will do

  • Own end-to-end activation strategy and primary KPI for user conversion.
  • Run Instacash full journey from activation through disbursement, retention, reactivation and cross-sell hand-off.
  • Design nurture journeys to move new sign-ups toward bank-link and first product fit.
  • Partner with acquisition team on lead-handoff quality and with Product on product journeys and flows.
  • Analyze user behavior data and build segmentation model needs.
  • Build and launch journeys in Iterable, owning QA, frequency and suppression logic.
  • Supply eligibility and signal requirements for the AI decisioning stack.
  • Own the numbers and activation narrative for leadership by reporting incremental lift.

Required qualifications

  • 8 to 12+ years in lifecycle / CRM, growth or onboarding-focused marketing for a digital product or subscription business.
  • Track record owning activation or onboarding strategy end to end and personally shipping journeys in Iterable, Braze or a similar platform.
  • Experience owning a flagship product’s full lifecycle journey.
  • Strong data literacy across funnel, cohort and incrementality analysis.
  • Comfort working alongside AI decisioning and personalization systems.
  • Cross-functional fluency with acquisition and growth teams, product engineering, and data and analytics partners.
  • Excellent written communication and a high bar for QA.

Nice to have

  • experience in fintech, consumer credit or another business where the real activation moment is a first meaningful action, not just a sign-up
  • familiarity with Hightouch’s AI decisioning tools or other decisioning platforms

Benefits

  • flexible working options
  • time off
  • competitive pay
  • benefits
  • well-being programs

Before you apply

  • Recruiter Screen
  • HM Interview (Virtual)
  • Timed take-home assessment
  • Technical Interview (Virtual)
  • Technical Interview (Virtual)

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, Avast, LifeLock, and MoneyLion. They deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users.