Senior Go-To-Market and Integrated Marketing Manager - Norton

The role

This is a brand and growth marketing role focused on Norton product initiatives and go-to-market execution. You will translate positioning into marketing messaging and lead launches for existing Norton products and features.

What you will do

• Own marketing messaging for current Norton products.
• Define messaging architecture aligned to target audiences and product strategy.
• Develop product copy, value propositions, key selling points and feature narratives.
• Maintain foundational product storytelling assets including videos and screenshots.
• Define comprehensive launch plans including tiering, target audiences and channel mix.
• Lead integrated marketing execution and launch choreography.
• Set business goals and objectives for each GTM.
• Drive cross-functional integrated campaigns across multiple channels.
• Partner with Analytics to size opportunities and define launch KPIs.
• Embed AI into workflows to speed up insight synthesis and asset creation.

Required qualifications

• 8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses.
• Solid understanding of DTC and subscription businesses and performance marketing.
• Experience supporting global or multi-regional marketing programs.
• Proven leadership in product positioning and differentiated messaging.
• Track record of developing product storytelling assets and high-impact launch materials.
• Demonstrated ownership of end-to-end launch marketing strategy and execution.
• Strong integrated campaign planning across owned, earned and paid channels and investment levels.
• Experience driving regional GTM activation and equipping teams with launch toolkits.
• Analytics-driven mindset with experience forecasting impact and optimizing performance.
• Highly organized and execution-focused with strong project management fundamentals.
• Strong cross-functional collaboration and ability to influence stakeholders globally.
• Proven use of AI to advance work, the team and the output.

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, LifeLock, Avast and MoneyLion. They deliver cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users.