Gen Digital

Norton Brand and Growth Acquisition Lead

USA - New York, NY, Remote. Posted 23 days ago

The role

This role leads the Norton acquisition plan by managing media spend, audience targeting, and product priorities. You will set full-funnel media and performance goals and guide Channel Centers of Excellence on budget and investment shifts.

What you will do

  • Set annual and quarterly acquisition goals and priorities
  • Lead Channel CoE, Finance, Integrated Marketing, and Product partners to one acquisition plan
  • Drive audience, investment, channel mix, portfolio, and product priority decisions
  • Build business cases for investment decisions using unit economics
  • Guide Channel CoE teams with budget and goals across owned, earned, and paid channels
  • Provide weekly guidance to CoE channels on spend, forecast, and performance
  • Report weekly on brand performance across channel, product, and geo
  • Drive geo-specific media investment strategy and plans
  • Support Integrated Marketing and GTM teams with acquisition planning and launch cadence
  • Guide pricing and promotional strategy for acquisition

Required qualifications

  • 10-12 years in performance, growth, or acquisition marketing
  • At least 3 years setting cross-channel investment strategy
  • Experience building marketing plans and understanding performance channels and KPIs
  • Track record of owning and defending a multi-channel budget against CAC or ROAS targets
  • Experience in consumer subscription software, cybersecurity, or digital services
  • Multi-region experience (North America, EMEA, APAC) including localized planning
  • Exposure to partner or indirect acquisition (retail, OEM, telco, or app store)
  • Bachelor's degree in marketing, business, economics, or a quantitative field, or equivalent experience

Nice to have

  • MBA or advanced degree

About the company

Gen is a global company dedicated to powering Digital Freedom through consumer brands including Norton, LifeLock, Avast, and MoneyLion. They deliver cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users.