Lifecycle & Campaigns Specialist (Partner Retention)

The role

You will design and optimize partner welcome, activation, and retention email campaigns. You will create reusable templates, analyze campaign results, and build scalable campaign playbooks.

What you will do

• Design and optimize partner welcome, activation, and retention email campaigns.
• Create reusable templates that can be tailored to different partner brands and customer needs.
• Analyze campaign results, run A/B tests, and use insights to improve performance.
• Document successful approaches and turn them into scalable campaign playbooks.
• Work with partners and internal teams to gather requirements, refine campaign plans, and deliver effective communications.

Required qualifications

• Three to five years of experience in email marketing, campaign management, or lifecycle marketing.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud or HubSpot.
• Strong data analysis skills and the ability to use performance metrics and testing to guide decisions.
• Ability to create reusable campaign templates, processes, or playbooks.
• Clear communication skills and a collaborative approach to working across teams and with partners.

Benefits

• Flexible work options
• Competitive compensation
• Comprehensive benefits

About the company

Gen helps nearly 500 million people around the world protect their digital lives and improve their financial wellbeing through brands including Norton, Avast, and LifeLock.