Director, LifeLock Brand & Growth New Initiatives

The role

This role expands LifeLock through major new product launches, new category entry, and brand transformation. You will identify growth opportunities, build business cases, and lead integrated marketing strategies and go-to-market execution.

What you will do

• Identify, size, and prioritize new opportunities in categories, geographies, and audience segments.
• Own rigorous business cases including market sizing, unit economics, and investment theses.
• Pitch leadership and cross-functional partners for incremental funding.
• Define market entry approaches, sequencing, and success criteria for new areas.
• Own integrated marketing strategy and execution for major launches.
• Lead go-to-market planning across direct and indirect channels.
• Own and evolve LifeLock's global brand strategy, narrative, and visual identity.
• Lead go-to-market strategy for new products, features, channels, and audience segments.
• Design campaign architecture and lead content strategy and creative production.
• Manage and develop a global team of 2-3 marketers.

Required qualifications

• 12 or more years across brand marketing, product marketing, integrated marketing, or growth strategy.
• Track record of identifying white space opportunities and building business cases.
• Experience pitching senior leadership for incremental budget.
• Experience entering new categories, geographies, or audiences from scratch.
• Strong financial and analytical instincts with market sizing and unit economics.
• Track record defining or evolving global brand strategy and translating it into execution.
• Direct ownership of major product launches or brand initiatives.
• Experience leading significant brand campaigns.
• Ability to build alignment across diverse teams.
• Experience managing agencies and creative budgets.
• Track record of using AI to improve work.

Nice to have

• Experience in a technology, subscription, or consumer business with a complex product portfolio

Benefits

• Flexible working options
• Time off
• Competitive pay
• Benefits
• Well-being programs

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, Avast, LifeLock, MoneyLion and more. They deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users.