Gen Digital

Principal, Growth Platforms & Decisioning

MYS - Kuala Lumpur, Remote. Posted a month ago

The role

This person will lead growth strategies, platforms, and AI decisioning capabilities to determine how MoneyLion engages customers. They will own high-impact growth and decisioning programs from strategy through scale using a modern data and martech stack.

What you will do

  • Own the strategy, roadmap, and business performance of AI decisioning and growth programs.
  • Define how AI decisioning systems operate including objectives, audiences, and routing logic.
  • Develop understanding of customer signals, data, models, and systems powering growth programs.
  • Partner with Product, Lifecycle, Analytics, Data Science, and Data Engineering.
  • Shape and evolve the growth technology ecosystem including Hightouch, Iterable, Snowflake, and Delphina.

Required qualifications

  • 7+ years of professional experience in growth, product, martech, experimentation, decisioning, marketing analytics, CRM, or related disciplines.
  • Track record of owning complex, cross-functional initiatives from ambiguous problems through execution.
  • Strong knowledge of experimentation and measurement including A/B testing, holdouts, incrementality, and attribution.
  • Strong analytical and technical judgment to understand customer data, models, systems, and business processes.
  • Experience working with marketing automation, decisioning, experimentation, customer data, or growth platforms.
  • Comfort working with AI-powered systems and automated workflows.
  • Strong cross-functional leadership and communication skills.
  • High degree of ownership and autonomy.

Nice to have

  • Experience with platforms such as Hightouch, Iterable, Braze, or similar technologies
  • Experience in fintech, marketplaces, consumer technology, subscriptions, or another fast-moving digital business

Before you apply

  • TA Screening Call
  • Take-Home Case Study
  • Hiring Manager Interview - Case Study Discussion

About the company

MoneyLion is on a mission to give everyone the power to make their best financial decisions. Their Analytics & Decisioning team uses data, technology, experimentation, and AI-powered decisioning to drive growth.