Gen Digital
Principal, Growth Platforms & Decisioning
MYS - Kuala Lumpur, Remote. Posted a month ago
The role
This person will lead growth strategies, platforms, and AI decisioning capabilities to determine how MoneyLion engages customers. They will own high-impact growth and decisioning programs from strategy through scale using a modern data and martech stack.
What you will do
- Own the strategy, roadmap, and business performance of AI decisioning and growth programs.
- Define how AI decisioning systems operate including objectives, audiences, and routing logic.
- Develop understanding of customer signals, data, models, and systems powering growth programs.
- Partner with Product, Lifecycle, Analytics, Data Science, and Data Engineering.
- Shape and evolve the growth technology ecosystem including Hightouch, Iterable, Snowflake, and Delphina.
Required qualifications
- 7+ years of professional experience in growth, product, martech, experimentation, decisioning, marketing analytics, CRM, or related disciplines.
- Track record of owning complex, cross-functional initiatives from ambiguous problems through execution.
- Strong knowledge of experimentation and measurement including A/B testing, holdouts, incrementality, and attribution.
- Strong analytical and technical judgment to understand customer data, models, systems, and business processes.
- Experience working with marketing automation, decisioning, experimentation, customer data, or growth platforms.
- Comfort working with AI-powered systems and automated workflows.
- Strong cross-functional leadership and communication skills.
- High degree of ownership and autonomy.
Nice to have
- Experience with platforms such as Hightouch, Iterable, Braze, or similar technologies
- Experience in fintech, marketplaces, consumer technology, subscriptions, or another fast-moving digital business
Before you apply
- TA Screening Call
- Take-Home Case Study
- Hiring Manager Interview - Case Study Discussion
About the company
MoneyLion is on a mission to give everyone the power to make their best financial decisions. Their Analytics & Decisioning team uses data, technology, experimentation, and AI-powered decisioning to drive growth.