Principal Analyst - Marketing Measurement & Growth

The role

This Principal Analyst will own high-visibility measurement and decisioning work for the MoneyLion Marketing Analytics team. You will manage ambiguous measurement problems across lifecycle engagement, campaign performance, and customer value.

What you will do

• Own high-visibility analytics initiatives end to end
• Lead measurement design for major marketing investments including holdout and geo-test design
• Serve as the measurement partner to marketing, lifecycle, and marketplace stakeholders
• Build decision-ready analyses and reporting for campaign performance, customer journey, and revenue attribution
• Uphold standards for analytical rigor, QA, and metric governance
• Write production-quality SQL and contribute to dbt models
• Raise the team's analytical standards through review and mentorship
• Identify and design scalable fixes for recurring data and measurement issues
• Use AI tools to accelerate analysis, QA, and documentation

Required qualifications

• 7+ years in marketing analytics, growth analytics, decision science, or a related analytics role
• Proven ownership of complex, ambiguous analytics initiatives end to end
• Strong experience with experimentation, A/B testing, holdout and geo-based incrementality testing, and attribution interpretation
• Ability to own analytical design from business and product requirements
• Experience setting and upholding standards for analytical quality and metric governance
• Comfort solving novel problems without established playbooks
• Expert-level SQL
• Strong hands-on experience with modern cloud data warehouses, ideally Snowflake
• Working knowledge of statistics for experimentation and causal measurement
• Experience with BI tools such as Looker and Tableau
• Familiarity with AI-assisted analytics and productivity tools such as Claude Code, Cursor, OpenAI, or similar
• Bachelor's degree in a quantitative or technical field

Nice to have

• Experience mentoring or leading analysts
• Fintech, subscription, marketplace, or consumer growth industry experience
• Experience building or contributing to dbt models and governed reporting datasets
• Python for analysis, validation, or automation
• Master's degree

Benefits

• Flexible working options
• Time off
• Competitive pay
• Benefits
• Well-being programs

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, Avast, LifeLock, and MoneyLion. They deliver cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users.