Principal Online Marketing Specialist Growth

The role

You will own the strategy for growing the paid membership base across a portfolio of brands. You will define how to convert, upgrade, retain, and win back members while working with Product, Data Science, MarTech, and Marketing teams.

What you will do

• Own the paid membership growth plan including targets, growth levers, priorities, and delivery roadmap.
• Design the strategy for sequencing cross-sell and upsell communications.
• Define tone, timing, targeting, and offer logic for the member journey.
• Identify and address drivers of active opt-out through journey design and messaging.
• Build and optimise programmes for onboarding, upgrades, cross-sell, renewal, loyalty, churn prevention, and win-back.
• Lead structured experimentation across messaging, offers, targeting, and journey sequencing.
• Translate test results and customer insights into scalable playbooks and recommendations.
• Partner with Product, Data Science, MarTech, and Marketing to deliver the strategy.
• Track performance against paid membership, conversion, retention, and opt-out targets.
• Communicate progress, risks, trade-offs, and recommendations to stakeholders.

Required qualifications

• Proven track record of growing a paid subscriber, membership, or recurring-revenue base.
• At least five years of experience in subscription, membership, lifecycle, monetisation, or growth roles.
• Experience across both commercial growth programmes and lifecycle or retention communications.
• Strong understanding of how to balance commercial messaging with customer trust and long-term engagement.
• Hands-on experience with journey logic, campaign briefs, targeting, offer design, reporting, and performance optimisation.
• Experience using conversion, retention, churn, engagement, and opt-out data to prioritise and improve programmes.
• Track record of running structured experiments and converting learnings into repeatable approaches.
• Experience collaborating with Product, Data Science, MarTech, Marketing, Finance, or other cross-functional partners.
• Strong communication skills.

About the company

Gen Digital protects hundreds of millions of people around the world.