Consumer Insight & Strategy Director

The role

The Consumer Insights & Strategy Director is a senior individual contributor acting as a strategic advisor to segment and brand leadership. This person will connect customer understanding, market dynamics, and commercial performance to shape growth strategy and decision-making.

What you will do

• Act as a trusted advisor to Segment and Brand Leads on segment strategy and performance.
• Frame and refine critical business questions regarding portfolio, proposition, and target audiences.
• Bring a customer-centered perspective into business planning and investment decisions.
• Synthesize evidence from multiple sources into strategic recommendations.
• Develop narratives and workshops to help leaders move from evidence to decision.
• Support stakeholders in evaluating strategic options and trade-offs.
• Define and maintain a prioritized learning roadmap for the business area.
• Translate knowledge gaps into clear briefs and programs of work.
• Join up signals across teams into a unified view of customer needs.
• Develop the quarterly State of Play integrated customer narrative.

Required qualifications

• Significant experience in customer insight, strategy, consulting or a closely related field.
• Proven track record of partnering with senior stakeholders on major strategic or commercial decisions.
• Experience synthesising multiple data and insight sources into concise, decision-ready outputs.
• Demonstrated impact in turning insight into action.
• Strategic, structured thinker.
• Strong storytelling and communication skills.
• Commercially astute.
• Collaborative and credible.
• Ability to influence without authority.
• Customer-obsessed mindset.
• Insight-to-action oriented mindset.
• Low-ego, high ownership mindset.

Nice to have

• Experience ideally in consumer technology, subscription, financial services or adjacent categories.

Benefits

• Company-paid private medical insurance, dental and vision benefits.
• Access to mental health and wellbeing support through an Employee Assistance Programme (EAP).
• Group Personal Pension Plan with auto-enrolment.
• Opportunity to purchase Gen stock through an Employee Stock Purchase Plan (ESPP).
• Unlimited Paid Time Off available once statutory annual leave has been used.
• Tuition Reimbursement up to £5,150 per calendar year.
• Wellness Reimbursement up to $450 per year.
• Sustainability Allowance of $500 annual sustainable home improvement allowance.
• Adoption assistance.
• Family support services.
• Legal assistance plans.
• Exclusive employee discounts.

Before you apply

• CV will be reviewed by the recruiter and hiring manager.
• Shortlisted candidates will be invited to an initial Zoom conversation.

About the company

Gen is a global company dedicated to powering Digital Freedom through brands including Norton, Avast, LifeLock and MoneyLion. They deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users.