Marketing Analyst - Network Optimization

The role

The Marketing Analyst – Network Optimization uses data and experimentation to drive marketplace performance. This role translates business questions into testable hypotheses, designs experiments, and delivers data-driven recommendations to shape strategy.

What you will do

• Conduct exploratory analysis to understand customer behavior and traffic quality.
• Monitor marketplace and funnel performance to identify optimization opportunities.
• Support opportunity sizing and business-case development.
• Partner with analytics and data science teams to improve measurement and experimentation velocity.
• Develop repeatable processes for rapid testing and continuous optimization.
• Support the development and maintenance of a prioritized test-and-learn agenda.
• Translate business opportunities into hypotheses, objectives, and metrics.
• Design A/B, holdout, and multivariate experiments.
• Coordinate test setup, launch readiness, and stakeholder communication.
• Produce concise, decision-oriented test readouts and maintain recurring reports.

Required qualifications

• Bachelor’s degree in marketing analytics, statistics, economics, business, mathematics, computer science, or a related quantitative field.
• 1–3 years of experience in marketing analytics, product analytics, growth analytics, experimentation, revenue analytics, or a related discipline.
• Experience working with A/B tests, holdout tests, campaign measurement, or other forms of controlled experimentation.
• Working knowledge of experimental design, including hypotheses, control and treatment groups, success metrics, guardrails, and basic power or sample-size concepts.
• Strong analytical skills and proficiency with SQL or Python, Excel, or a comparable data analysis tool.
• Ability to create clear reports, dashboards, presentations, and written test readouts.
• Strong attention to detail and the ability to manage multiple concurrent workstreams.
• Ability to work effectively in a fast-paced, ambiguous, and cross-functional environment.
• Clear written and verbal communication skills.

Nice to have

• Experience with experimentation or reporting platforms such as GrowthBook, Eppo, Optimizely, VWO, Looker, Tableau, or similar tools.
• Familiarity with marketplace, lending, advertising, e-commerce, lead-generation, or other two-sided platform businesses.
• Exposure to funnel analysis, offer ranking, pricing, partner optimization, customer segmentation, or revenue optimization.
• Experience coordinating cross-functional projects or maintaining a structured test backlog.
• Experience presenting analytical findings and recommendations to business stakeholders.

Benefits

• Flexible working options
• Time off
• Competitive pay
• Benefits
• Well-being programs

About the company

Gen is a global company dedicated to powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, and MoneyLion. They deliver cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users.