Global Field Marketing Manager

The role

This person will own the global event calendar and build activation around major moments. They will design owned event formats, experiment with community activation, and manage online events to drive pipeline.

What you will do

• Own the global event calendar including sponsorship negotiation, booth, staffing, messaging, budget, and on-site execution
• Design side-events such as curated dinners, executive roundtables, breakfast briefings, and happy hours
• Design and run owned event formats like roadshows, customer summits, docs-focused meetups, and launch moments
• Work with DevRel colleagues on hackathons, docs sprints, and community events
• Run online events including webinars, virtual roundtables, and livestreams
• Build a tiering model for events including spend bands, staffing, and pre- and post-event motion
• Build a measurement model for cost per opportunity, event-sourced and event-influenced pipeline, and target-account attendance
• Build a lightweight SLA for pre-event target lists with AEs and a follow-up structure
• Act as an ABM sparring partner for account selection and buying-committee mapping

Required qualifications

• 7–10 years in B2B SaaS marketing in field marketing, event marketing, or integrated demand generation
• Experience running international programs, including and especially in the USA
• ROI mindset focused on opportunities and cost per opportunity
• Operational range to negotiate sponsorship contracts, manage booth logistics, write invite emails, and build Hubspot dashboards or reports
• Sales credibility to participate in pipeline reviews
• Comfort with a technical audience of engineers and leaders
• Ownership mindset to define processes and build the function from scratch

About the company

GitBook is building a platform for authoring, publishing, and maintaining documentation. The company is profitable and used by thousands of teams including Zoom, FedEx, Nvidia, Snyk, and Google.