Graphitehq

Paid Media Growth Director

United States, Remote. Posted 10 days ago

The role

You will lead paid growth strategies for high-growth tech companies. You will develop and execute full-funnel media, measurement, and creative strategies and build the paid team.

What you will do

  • Lead paid growth strategies for tech companies, managing $1M+ a month in spend across clients.
  • Own full-funnel media plans across search, social, video and CTV, programmatic, and ChatGPT Ads.
  • Design each client's measurement plan including tracking, geo-holdout, in-platform lift tests, and MMM calibration.
  • Set creative strategy and the testing roadmap.
  • Run accounts AI-first using AI workflows for audits, pacing, reporting, and optimization.
  • Present insights and outcomes to executives in weekly, monthly, and quarterly business reviews.
  • Support hiring and lead the paid team by building the team, designing playbooks, and coaching them.

Required qualifications

  • 7+ years of agency or in-house paid media experience, including $1M+ a month across multiple clients and channels.
  • Hands-on with Google Ads, Microsoft Ads, Meta Ads, TikTok, LinkedIn, YouTube, and programmatic (DV360 or similar).
  • Owns forecasting, pacing, and budget allocation against business goals.
  • Has run lift tests end to end and acted on MMM readouts.
  • Fluent in incrementality, attribution, KPI selection, and business economics.
  • Has led creative strategy and testing programs.
  • Uses LLMs daily and has built at least one AI workflow that saved the team real time.
  • Exceptional data analysis skills; comfortable in Looker, Sheets and storytelling.
  • Has managed and developed a team of paid marketers.
  • Executive presence in front of VP and C-suite marketers.

Benefits

  • Flexible PTO
  • Quality healthcare coverage
  • Opportunities to further your education

About the company

Graphite is a technology-enabled growth agency that helps fast-growing companies unlock sustainable revenue through content, SEO, AEO, and paid media. It is a fully distributed company with team members located across North America, Latin America, and Europe.