Product Marketing Manager, Wellbeing (Contract)

The role

This person will own positioning and go-to-market strategy for ChatGPT experiences related to wellbeing, including mental health and safety interventions. They will partner with Product, Engineering, Research, Design, and Safety to connect product development with audience needs.

What you will do

• Develop audience insights and positioning using research, competitive analysis, and safety signals.
• Partner with Product and Research to bring audience insights into product strategy and roadmap priorities.
• Lead product marketing for launches including naming, positioning, messaging, and user education.
• Write messaging frameworks, launch briefs, approved claims, and FAQs.
• Partner with Communications and other content owners on newsroom and blog copy, spokesperson briefs, and Help Center content.
• Work with Product, Research, Design, Safety, Policy, Legal and Communications to prepare launch materials.
• Keep wellbeing messaging consistent across product experiences, web pages, and support materials.
• Plan rollout and education with Growth, Lifecycle and Communications partners.
• Define and measure launch success including feature discovery and user feedback.

Required qualifications

• Led consumer product marketing where trust, safety, health or privacy shaped positioning and launch decisions.
• Write clear, empathetic copy about complex product behavior.
• Can explain limitations and uncertainty accurately and without unnecessary alarm.
• Have coordinated launches requiring careful review across technical, policy, legal and communications teams.
• Use qualitative research, competitive analysis, user feedback and product data to inform product priorities and evaluate launch outcomes.
• Are comfortable personally writing briefs, positioning, FAQs and launch materials.
• Can adapt plans as product capabilities and priorities evolve while keeping collaborators aligned.

Nice to have

• Experience with wellbeing, mental health, safety or family-related products and communications.
• Experience marketing sensitive consumer features in technology, health or financial services.
• Familiarity with AI products and the challenges of explaining evolving capabilities.

About the company

OpenAI’s Brand & Reputation team helps people understand our technology, the value it can bring to their lives and the work we do to earn their trust.