FTC B2B Influencer Marketing Lead, EMEA

London, Remote. Posted a month ago

The role

You will build and scale OpenAI's B2B influencer marketing capability across European markets. You will own the strategy and delivery for knowledge workers, business decision-makers, and developer audiences.

What you will do

Own the EMEA B2B influencer marketing strategy across KW, BDM, and developer audiences
Build a bench of developer creators, technical educators, and community leaders across Europe
Develop creator plans for the UK, France, and Germany
Source, evaluate, and build relationships with creators
Design curated creator programmes and high-value experiences
Build an always-on creator portfolio alongside launch and event activations
Work with existing influencer and marketing agencies
Partner with media agencies to build paid amplification strategies
Partner with Performance Marketing and Growth teams for bespoke content
Operationalise the end-to-end influencer process

Required qualifications

8+ years of experience in influencer marketing, creator partnerships, B2B content, developer marketing, or an adjacent discipline
Substantial ownership of influencer programmes
Experience operating across multiple European markets
Fluent English

Nice to have

Existing network of relevant creators, agents, managers, platforms, and specialist agencies in technology, AI, SaaS, or developer tools
Proven track record of building influencer programmes for developer or highly technical audiences
Experience taking an influencer or creator programme from zero to one
Experience building curated creator programmes and experiences for long-term partnerships
Ability to develop creator strategies for knowledge workers and business decision-makers
French and/or German

About the company

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity. The Marketing team contributes to the mission of responsible and widespread AI adoption.