Integrated Marketing Manager, Policy & Reputation (Contract)

The role

An Integrated Marketing Manager will develop and deliver campaigns across policy and reputation priorities including data centers, jobs and economic opportunity. The role involves translating complex issues into messaging and integrated plans for consumer, policy and community audiences.

What you will do

• Develop campaign strategies and briefs that connect audience insights, policy context and clear objectives.
• Own integrated campaigns from creative development and media planning through launch, optimization and evaluation.
• Adapt messaging and activation plans to local markets, communities and stakeholders.
• Align Global Affairs, Communications, Social, Creative, media, Legal, Research, Product and regional teams around paid, owned and earned campaigns.
• Lead creative, media and production agencies and local partners, owning briefs, scopes, budgets, timelines and success criteria.
• Use research, polling, audience data, campaign results and partner feedback to test, optimize and improve outcomes.

Required qualifications

• 8+ years in integrated marketing, public affairs, political or advocacy campaigns, or related work
• 3+ years leading complex cross-channel campaigns
• Experience with local or community-facing campaigns
• Ability to turn complex or sensitive issues into clear, accurate and relevant messaging
• Ability to influence senior leaders and align teams around clear recommendations
• Strong creative judgment
• Experience managing senior agency relationships
• Ability to give clear, actionable feedback
• Delivered campaigns across channels such as TV, OOH, digital, social, performance media, direct mail and events
• Ability to make sound decisions with incomplete information and adapt quickly in fast-moving, high-scrutiny environments

Nice to have

• Experience in technology policy, reputation marketing, legislative affairs or a public affairs agency
• Experience engaging consumer, policy and institutional audiences
• Familiarity with AI and the public conversations surrounding its development and use
• Experience with rapid-response communications or high-stakes launches

About the company

The OpenAI Brand & Reputation team builds positive perceptions of the company by making AI’s benefits and OpenAI’s contribution clear.