Greenlitecareers

Marketing Leader

New York City. Posted 5 months ago

The role

The Marketing Leader will build and lead the marketing function to create a growth engine. This role involves establishing product marketing, an inbound pipeline engine, marketing operations, and content strategy.

What you will do

  • Stand up product marketing as a discipline
  • Build the inbound pipeline engine
  • Stand up marketing operations and analytics infrastructure
  • Own content strategy across the buyer's journey
  • Develop and execute a CEO/founder thought leadership strategy
  • Partner with Sales on pipeline targets and enablement materials
  • Set the events strategy and ROI bar
  • Maintain a continuous read on the AEC market
  • Manage and develop the existing Marketing Manager
  • Leverage AI tools and emerging technologies

Required qualifications

  • 8-10+ years of B2B marketing experience with ownership across product marketing, demand generation, and marketing ops
  • Has built or matured a marketing function from the ground up at a company experiencing significant growth
  • Has personally built a product marketing function from scratch
  • Agency background
  • Experience in a sales-led GTM environment
  • Full-stack marketer
  • Proven ability to partner with a sales organization
  • Startup mentality
  • Understands how to market in a niche, education-heavy environment
  • Experience managing agency partners
  • NYC-based or willing to relocate

Nice to have

  • Experience in construction, commercial real estate, proptech, or architecture
  • Background in a tech-enabled or AI-native services org
  • Experience marketing to real estate development and construction executives
  • Background in heavily regulated or niche B2B industries with long sales cycles
  • PR and media experience at a national scale

Benefits

  • Generous base salary
  • Access to our Employee Equity Program
  • Performance-Based Annual Bonuses
  • Premium Health Coverage
  • 401(k) Retirement Plan
  • Parental Leave
  • Access to Spring Health & Rightway
  • Weekly Team Lunches
  • Company-Wide Team All Hands
  • Team-Building Events
  • Unlimited PTO

About the company

GreenLite eliminates permitting uncertainty for developers nationwide by combining AI-powered technology with an in-house team of experts. The company has raised $86M in venture funding.