Performance Marketing Manager, Google & YouTube

The role

You will build and scale Google advertising from scratch, owning Search, Performance Max, Demand Gen, and YouTube. You will partner with product, engineering, and analytics to manage budget, testing frameworks, and measurement foundations.

What you will do

• Build Google account structure, campaign architecture, naming conventions, and testing frameworks.
• Scale spend from a low base to a major share of total paid budget while holding CAC and subscriber payback.
• Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy.
• Work with external agencies to build the YouTube creative engine through briefing and testing.
• Build, test, and iterate on dedicated Google landing pages.
• Build the measurement foundation including conversion tracking, attribution, and incrementality testing.
• Experiment and stand up campaigns on adjacent paid channels.
• Partner cross-functionally with product, engineering, and analytics.
• Report on performance.

Required qualifications

• 5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app.
• Proven scaling experience taking an account from small to large.
• Hands-on YouTube experience scaling video.
• Strong analytical instincts with GA4, spreadsheets, and BI tools.
• Creative fluency to brief video and diagnose ad performance.
• A bias to action.
• Experience standing up or managing campaigns on paid channels beyond Google.

Nice to have

• Genuine interest in news and media
• Hands-on experience with diverse paid social platforms
• Experience with CTV/OTT and linear TV buying (Netflix, Hulu, Roku, Amazon, YouTube TV)
• AppsFlyer experience: MMP setup, SKAN configuration, attribution debugging
• Firebase experience: event tracking, audience building, app-side conversion signal
• Landing page experience
• Apple Search Ads or app-install experience
• Familiarity with MMM or geo-lift

Benefits

• Market-benchmarked base salary calibrated to your location
• Remote-first environment
• In-person meetups and team gatherings
• Medical, dental, vision, and life insurance coverage for you and your family
• Access to professional development opportunities

About the company

Ground News is a news comparison platform that helps users compare sources and read media bias. It is a subscription-supported service that does not rely on algorithms or in-app ads.